Brand meaning gaps and dynamics: theory, research, and practice

Author： Wilson Elizabeth Jane Bengtsson Anders Curran Catharine

ISSN： 1352-2752

Source： Qualitative Market Research: An International Journal, Vol.17, Iss.2, 2014-04, pp. : 128-150

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

Brand Management: Research, Theory and Practice

By Ranger Nick

Journal of Customer Behaviour, Vol. 9, Iss. 1, 2010-03 ,pp. : 89-91

Westburn Publishers Ltd

Access to resources Recommend Favorite

Animals, archetypes, and advertising (A 3 ): The theory and the practice of customer brand symbolism

By Lloyd Stephen

Journal of Marketing Management, Vol. 29, Iss. 1-2, 2013-01 ,pp. : 5-25

Routledge Ltd

Access to resources Recommend Favorite

Form beyond function: practice-based research in objects, environment and meaning

By Walker Stuart

International Journal of Sustainable Design, Vol. 1, Iss. 4, 2011-10 ,pp. : 335-347

Inderscience Publishers

Access to resources Recommend Favorite

Theory, practice and impact in academic marketing research

By Baker Michael J.

Journal of Customer Behaviour, Vol. 9, Iss. 1, 2010-03 ,pp. : 5-18

Westburn Publishers Ltd

Access to resources Recommend Favorite

Historical research in marketing theory and practice: a review essay

Journal of Marketing Management, Vol. 30, Iss. 11-12, 2014-09 ,pp. : 1239-1291

Routledge Ltd

Access to resources Recommend Favorite