How credibility affects eWOM reading: The influences of expertise, trustworthiness, and similarity on utilitarian and social functions

Author： Reichelt Jonas   Sievert Jens   Jacob Frank  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.20, Iss.1-2, 2014-03, pp. : 65-81

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

eWOM and the importance of capturing consumer attention within social media

By Daugherty Terry   Hoffman Ernest  

Journal of Marketing Communications, Vol. 20, Iss. 1-2, 2014-03 ,pp. : 82-102

Routledge Ltd

Access to resources Recommend Favorite

Personal level antecedents of eWOM and purchase intention, on social networking sites

By Alhidari Abdullah   Iyer Pramod   Paswan Audhesh  

Journal of Customer Behaviour, Vol. 14, Iss. 2, 2015-0 ,pp. : 107-125

Westburn Publishers Ltd

Access to resources Recommend Favorite

Influence of Electronic Word of Mouth (e-WOM) on Brand Credibility and Egyptian Consumers' Purchase Intentions

By  

International Journal of Online Marketing (IJOM), Vol. 8, Iss. 4, 2018-10 ,pp. : 1-14

IGI Global_journal

Access to resources Recommend Favorite

How young, technical consumers assess online WOM credibility

By O'Reilly Kelley   Marx Sherry  

Qualitative Market Research: An International Journal, Vol. 14, Iss. 4, 2011-09 ,pp. : 330-359

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Organic and amplified eWOM in consumer fashion blogs

By Kulmala Marianne   Mesiranta Nina   Tuominen Pekka  

Journal of Fashion Marketing and Management, Vol. 17, Iss. 1, 2013-02 ,pp. : 20-37

Emerald Group Publishing Ltd

Access to resources Recommend Favorite