Integrating advertising and news about the brand in the online environment: Are all products the same?

Author： Micu Anca Cristina   Pentina Iryna  

Publisher： Routledge Ltd

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.20, Iss.3, 2014-05, pp. : 159-175

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

The role of advertising in brand image development

By Meenaghan Tony  

Journal of Product and Brand Management, Vol. 4, Iss. 4, 1995-04 ,pp. : 23-34

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The effect of advertising on sales and brand shares

By Samuels J.M.  

European Journal of Marketing, Vol. 4, Iss. 4, 1970-12 ,pp. : 187-207

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrating advertising theories with conceptual models of services advertising

By Mortimer Kathleen  

Journal of Services Marketing, Vol. 16, Iss. 5, 2002-08 ,pp. : 460-468

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Examining the effect of TV advertising appeals on brand attitudes and advertising efforts in Iran

By Feiz Davood   Fakharyan Meysam   Jalilvand Mohammad Reza   Hashemi Marzieh  

Journal of Islamic Marketing, Vol. 4, Iss. 1, 2013-03 ,pp. : 101-125

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Advertising vs sales promotion: a brand management perspective

By Low George S   Mohr Jakki J  

Journal of Product and Brand Management, Vol. 9, Iss. 6, 2000-06 ,pp. : 389-414

Emerald Group Publishing Ltd

Access to resources Recommend Favorite