Organizational Service Orientation: A Short-Form Version of the SERV*OR Scale

Author： Robinson Leroy   Williamson Kathleen  

Publisher： Routledge Ltd

ISSN： 1533-2969

Source： Services Marketing Quarterly, Vol.35, Iss.2, 2014-04, pp. : 155-172

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Related content

SERV*OR in China: testing the effect of service orientation on service skills performance

By Luk Sherriff T.K.   Lu Ken   Liu Ben  

Journal of Services Marketing, Vol. 27, Iss. 1, 2013-02 ,pp. : 25-39

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Service orientation and performance: an organizational perspective

By Lytle Richard S.   Timmerman John E.  

Journal of Services Marketing, Vol. 20, Iss. 2, 2006-02 ,pp. : 136-147

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer-focused and service-focused orientation in organizational structures

By Gebauer Heiko   Kowalkowski Christian  

The Journal of Business and Industrial Marketing, Vol. 27, Iss. 7, 2012-08 ,pp. : 527-537

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Uncovering the keys to successful service elimination: "Project ServDrop"

By Gounaris Spiros P.   Avlonitis George J.   Papastathopoulou Paulina G.  

Journal of Services Marketing, Vol. 20, Iss. 1, 2006-01 ,pp. : 24-36

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Marketing orientation and organizational design

By Saddik S.  

European Journal of Marketing, Vol. 2, Iss. 4, 1968-12 ,pp. : 273-286

Emerald Group Publishing Ltd

Access to resources Recommend Favorite