The effect of cultural dimensions on brand loyalty of consumers in the USA

Author: S. Leslie Neleen   Korzenny Felipe  

Publisher: Henry Stewart Publications

E-ISSN: 2056-8010|1|1|64-79

ISSN: 2056-8002

Source: Journal of Cultural Marketing Strategy, Vol.1, Iss.1, 2015-08, pp. : 64-79

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Abstract