Harnessing the power of Facebook to target the Hispanic consumer: An automobile and QSR analysis

Author： Staples Edward   H. D. Fowler Tiama  

Publisher： Henry Stewart Publications

E-ISSN： 2056-8010|1|1|54-63

ISSN： 2056-8002

Source： Journal of Cultural Marketing Strategy, Vol.1, Iss.1, 2015-08, pp. : 54-63

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