Moving beyond basic localisation: Culturally customising digital content

Author： Singh Nitish   Chun Wootae   Benmamoun Mamoun  

Publisher： Henry Stewart Publications

E-ISSN： 2056-8010|1|1|45-53

ISSN： 2056-8002

Source： Journal of Cultural Marketing Strategy, Vol.1, Iss.1, 2015-08, pp. : 45-53

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