Author: Olmos Marta Fernández Díez-Vial Isabel
Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-7123|49|3-4|420-443
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 420-443
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Abstract
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