Author： Melnyk Valentyna Bijmolt Tammo
Publisher： Emerald Group Publishing Ltd
E-ISSN： 1758-7123|49|3-4|398-419
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 398-419
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Access to resources
Recommend
Loyalty programs and a sense of community
By Rosenbaum Mark S Ostrom Amy L Kuntze Ronald
Journal of Services Marketing, Vol. 19, Iss. 4, 2005-04 ,pp. :
Consumer reactance against loyalty programs
By Wendlandt Mark Schrader Ulf
Journal of Consumer Marketing, Vol. 24, Iss. 5, 2007-08 ,pp. :