Neural network approach to understanding the children’s market

Author: Haryanto Jony Oktavian   Silva Manuela   Moutinho Luiz  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1758-7123|49|3-4|372-397

ISSN: 0309-0566

Source: European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 372-397

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Abstract