Neural network approach to understanding the children’s market

Author： Haryanto Jony Oktavian   Silva Manuela   Moutinho Luiz  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-7123|49|3-4|372-397

ISSN： 0309-0566

Source： European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 372-397

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