Author： Coelho Filipe J. Sousa Carlos M. P. Coelho Filipe J.
Publisher： Emerald Group Publishing Ltd
E-ISSN： 1758-7123|49|3-4|350-371
ISSN： 0309-0566
Source： European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 350-371
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