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Author: Maklan Stan Peppard Joe Klaus Philipp
Publisher: Emerald Group Publishing Ltd
E-ISSN: 1758-7123|49|3-4|561-595
ISSN: 0309-0566
Source: European Journal of Marketing, Vol.49, Iss.3-4, 2015-04, pp. : 561-595
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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