Developing a motivation-based segmentation typology of Facebook users

Author： Shao Wei   Ross Mitchell   Grace Debra  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-8049|33|7|1071-1086

ISSN： 0263-4503

Source： Marketing Intelligence & Planning, Vol.33, Iss.7, 2015-10, pp. : 1071-1086

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

A typology of Indian hypermarket shoppers based on shopping motivation

By Mehta Ritu   Sharma Narendra K.   Swami Sanjeev  

International Journal of Retail & Distribution Management, Vol. 42, Iss. 1, 2013-12 ,pp. : 40-55

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A typology of internet users based on comparative affective states: evidence from eight countries

By Christodoulides George   Michaelidou Nina   Siamagka Nikoletta Theofania  

European Journal of Marketing, Vol. 47, Iss. 1-2, 2013-02 ,pp. : 153-173

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Developing successful technology-based services: the issue of identifying and involving innovative users

By Matthing Jonas   Kristensson Per   Gustafsson Anders   Parasuraman A.  

Journal of Services Marketing, Vol. 20, Iss. 5, 2006-08 ,pp. : 288-297

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Hybrid segmentation of internet banking users

By Zuccaro Cataldo   Savard Martin  

The International Journal of Bank Marketing, Vol. 28, Iss. 6, 2010-09 ,pp. : 448-464

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

A segmentation of adolescent online users and shoppers

By Hill William W.   Beatty Sharon E.   Walsh Gianfranco  

Journal of Services Marketing, Vol. 27, Iss. 5, 2013-07 ,pp. : 347-360

Emerald Group Publishing Ltd

Access to resources Recommend Favorite