Electronic games: can they create value for the moderate drinking brand?

Author： Russell-Bennett Rebekah   Rundle-Thiele Sharyn   Russell-Bennett Rebekah  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 2042-6771|5|3|258-278

ISSN： 2042-6763

Source： Journal of Social Marketing, Vol.5, Iss.3, 2015-07, pp. : 258-278

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