The standardization/adaptation dilemma in agri-food exporters marketing strategies

Author： Sudarevic Tomislav   Radojevic Predrag   Lekovic Jasmina  

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-4108|117|11|2739-2756

ISSN： 0007-070X

Source： British Food Journal, Vol.117, Iss.11, 2015-11, pp. : 2739-2756

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