Establishing a Hierarchy Model for Evaluating Integrated Marketing Communications Services of Newspaper Groups in Taiwan

Publisher： IGI Global_journal

E-ISSN： 1947-9255|4|4|27-40

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.4, Iss.4, 2013-10, pp. : 27-40

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