Text Mining to Identify Customers Likely to Respond to Cross-Selling Campaigns: Reading Notes from Your Customers

Publisher: IGI Global_journal

E-ISSN: 2334-4555|3|2|33-49

ISSN: 2334-4547

Source: International Journal of Business Analytics (IJBAN), Vol.3, Iss.2, 2016-04, pp. : 33-49

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Abstract