INVESTIGATING THE INFLUENCES OF MARKETING MIX FACTORS ON CONSUMER BUYING BEHAVIOUR IN BOOKING A BUDGET HOTEL

By Rashid Tahir   Rembielak-Vitchev Grazyna   Chatasawapreeda Pitchanun  

International Journal of Sales, Retailing and Marketing, Vol. 1, Iss. 4, 2012-01 ,pp. : 52-60

Access Press UK in association with GSE Research

Access to resources Recommend Favorite

Investigating Iranian female Muslim consumer impulse buying behaviour used as a form of retail therapy

By Nayebzadeh Shahnaz   Jalaly Maryam  

Journal of Islamic Marketing, Vol. 5, Iss. 2, 2014-06 ,pp. : 302-320

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The marketing mix and buyer behaviour in the TV rental market

By Livesey F.  

European Journal of Marketing, Vol. 5, Iss. 4, 1993-12 ,pp. : 198-206

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The Portuguese online wine buying consumer: Characteristics, motivations and behaviour

By Santos José Freitas   Ribeiro José Cadima  

EuroMed Journal of Business, Vol. 7, Iss. 3, 2012-09 ,pp. : 294-311

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Product Liability Legislation, Consumer Behaviour and Marketing Strategy

By Lebermann Yehoshua  

European Journal of Marketing, Vol. 18, Iss. 1, 1993-12 ,pp. : 56-63

Emerald Group Publishing Ltd

Access to resources Recommend Favorite