Predictors of the effectiveness of celebrity endorsement on Facebook

Publisher: Scientific Journal Publishers

E-ISSN: 1179-6391|44|11|1839-1850

ISSN: 0301-2212

Source: Social Behavior and Personality: An international journal, Vol.44, Iss.11, 2016-12, pp. : 1839-1850

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract