Long-Term Effects of Television Advertising on Sales of Consumer Durables and Nondurables—The Case of China

Author： Zhou Nan   Zhou Dongsheng   Ouyang Ming  

Publisher： M. E. Sharpe Inc

ISSN： 0091-3367

Source： Journal of Advertising, Vol.32, Iss.2, 2003-06, pp. : 45-54

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