A Test of Ad Appeal Effectiveness in Poland and The United States - The Interplay of Appeal, Product, and Culture

Author： Lepkowska-White Elzbieta   Brashear Thomas G.   Weinberger Marc G.  

Publisher： M. E. Sharpe Inc

ISSN： 0091-3367

Source： Journal of Advertising, Vol.32, Iss.3, 2003-10, pp. : 57-66

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

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