Journal of Advertising,volume 32,issue 3  (10-2003)

Period of time： 2003年3期

Publisher： M. E. Sharpe Inc

Founded in： 1972

Total resources： 3

ISSN： 0091-3367

Subject： C91 Sociology

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Journal of Advertising,volume 32,issue 3

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The Relation Between Brand-name Linguistic Characteristics and Brand-name Memory

By Lowrey Tina M.,Shrum L. J.,Dubitsky Tony M. in (2003)

Journal of Advertising,volume 32,issue 3 , Vol. 32, Iss. 3, 2003-10 , pp. 7-17

M. E. Sharpe Inc

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"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored Events

By Ruth Julie A.,Simonin Bernard L. in (2003)

Journal of Advertising,volume 32,issue 3 , Vol. 32, Iss. 3, 2003-10 , pp. 19-30

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

When Does Humor Enhance or Inhibit Ad Responses? - The Moderating Role Of The Need For Humor

By Cline Thomas W.,Altsech Moses B.,Kellaris James J. in (2003)

Journal of Advertising,volume 32,issue 3 , Vol. 32, Iss. 3, 2003-10 , pp. 31-45

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

Food For Health - The Use Of Nutrient Content, Health, and Structure/function Claims In Food Advertisements

By Parker Betty J. in (2003)

Journal of Advertising,volume 32,issue 3 , Vol. 32, Iss. 3, 2003-10 , pp. 47-55

M. E. Sharpe Inc

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A Test of Ad Appeal Effectiveness in Poland and The United States - The Interplay of Appeal, Product, and Culture

By Lepkowska-White Elzbieta,Brashear Thomas G.,Weinberger Marc G. in (2003)

Journal of Advertising,volume 32,issue 3 , Vol. 32, Iss. 3, 2003-10 , pp. 57-66

M. E. Sharpe Inc

Abstract Access to resources Recommend Favorite

Teenage Exposure to Cigarette Advertising in Popular Consumer Magazines - Vehicle Versus Message Reach and Frequency

By Lancaster Alyse R.,Lancaster Kent M. in (2003)

Journal of Advertising,volume 32,issue 3 , Vol. 32, Iss. 3, 2003-10 , pp. 69-76

M. E. Sharpe Inc

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Firing Advertising Agencies - Possible Reasons and Managerial Implications

By Kulkarni Mukund S.,Vora Premal P.,Brown Terence A. in (2003)

Journal of Advertising,volume 32,issue 3 , Vol. 32, Iss. 3, 2003-10 , pp. 77-86

M. E. Sharpe Inc

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Total 7 item(s)