Author： Biraghi Silvia Gambetti Rossella C. Graffigna Guendalina
Publisher： Routledge Ltd
E-ISSN： 1466-4445|21|1|5-19
ISSN： 1466-4445
Source： Journal of Marketing Communications, Vol.21, Iss.1, 2015-01, pp. : 5-19
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