The value of ambient communication from a consumer perspective

Author： Rosengren Sara   Modig Erik   Dahlén Micael  

Publisher： Routledge Ltd

E-ISSN： 1466-4445|21|1|20-32

ISSN： 1466-4445

Source： Journal of Marketing Communications, Vol.21, Iss.1, 2015-01, pp. : 20-32

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