A Longitudinal Examination of Print Advertising by Professional Accounting Firms

Author: Smith Katherine T.   Smith L. Murphy   Prawito Topaz  

Publisher: Routledge Ltd

E-ISSN: 1533-2977|36|1|51-61

ISSN: 1533-2969

Source: Services Marketing Quarterly, Vol.36, Iss.1, 2015-01, pp. : 51-61

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Abstract