The brand origin meaning transfer model (BOMT): an integrative theoretical model

Publisher： Emerald Group Publishing Ltd

E-ISSN： 1758-6763|32|6|713-731

ISSN： 0265-1335

Source： International Marketing Review, Vol.32, Iss.6, 2015-11, pp. : 713-731

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Towards an integrative framework of brand country of origin recognition determinants: A cross-classified hierarchical model

By Martín Oscar Martín   Cerviño Julio  

International Marketing Review, Vol. 28, Iss. 6, 2011-11 ,pp. : 530-558

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Consumer attitude toward brand extensions: an integrative model and research propositions

By Czellar S.  

International Journal of Research in Marketing, Vol. 20, Iss. 1, 2003-03 ,pp. : 97-115

Elsevier

Access to resources Recommend Favorite

The challenge of pharmaceutical brand architecture: A theoretical analysis based on the Brand Architecture Model (B.A.M.)

By Kanitz Christopher   Burmann Christoph  

The Marketing Review, Vol. 12, Iss. 3, 2012-09 ,pp. : 309-326

Westburn Publishers Ltd

Access to resources Recommend Favorite

Role of satisfaction in an integrative model of brand loyalty: Evidence from China and South Korea

By Ha Hong-Youl   Janda Swinder   Park Sang-Kyu  

International Marketing Review, Vol. 26, Iss. 2, 2009-04 ,pp. : 198-220

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Extending the view of brand alliance effects: An integrative examination of the role of country of origin

By Bluemelhuber Christian   Carter Larry L.   Lambe C. Jay  

International Marketing Review, Vol. 24, Iss. 4, 2007-07 ,pp. : 427-443

Emerald Group Publishing Ltd

Access to resources Recommend Favorite