Seeing the big picture in services marketing research: infographics, SEM and data visualisation

ISSN： 0887-6045

Source： Journal of Services Marketing, Vol.29, Iss.6-7, 2015-09, pp. : 613-621

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Research Talent in the Big Data Age

Research World, Vol. 2015, Iss. 50, 2015-01 ,pp. : 40-41

John Wiley & Sons Inc

Access to resources Recommend Favorite

Humanizing Big Data: Marketing at the Meeting of Data, Social Science

By STRONG COLIN

Applied Marketing Analytics, Vol. 1, Iss. 3, 2015-07 ,pp. : 283-284

Henry Stewart Publications

Access to resources Recommend Favorite

Scales in services marketing research: a critique and way forward

By Gilmore Audrey McMullan Rosalind

European Journal of Marketing, Vol. 43, Iss. 5-6, 2009-05 ,pp. : 640-651

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Eleven years of scholarly research in the Journal of Services Marketing

By Nel Deon Heerden Gené van Chan Anthony Ghazisaeedi Mehdi Halvorson Wade Steyn Peter

Journal of Services Marketing, Vol. 25, Iss. 1, 2011-02 ,pp. : 4-13

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

International services marketing: review of research, 1980-1998

By Knight Gary

Journal of Services Marketing, Vol. 13, Iss. 4-5, 1999-04 ,pp. : 347-360

Emerald Group Publishing Ltd

Access to resources Recommend Favorite