Signalling as a means to generate loyalty in m-commerce: Does shopper experience moderate the process?

Author： San-Martín Sonia   López-Catalán Blanca   Ramón-Jerónimo María A.  

Publisher： Westburn Publishers Ltd

E-ISSN： 1477-6421|14|3|235-256

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.14, Iss.3, 2015-0, pp. : 235-256

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