The effect of deals and moods on compulsive buying in young adults: A comparison of an indulgence culture and a restraint culture

Author: Pandey Shivendra   Devasagayam Raj  

Publisher: Westburn Publishers Ltd

E-ISSN: 1477-6421|14|3|257-270

ISSN: 1475-3928

Source: Journal of Customer Behaviour, Vol.14, Iss.3, 2015-0, pp. : 257-270

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Abstract