Spa market segmentation according to customer preference

Author: Guillet Basak Denizci   Kucukusta Deniz  

Publisher: Emerald Group Publishing Ltd

E-ISSN: 1757-1049|28|2|418-434

ISSN: 0959-6119

Source: International Journal of Contemporary Hospitality Management, Vol.28, Iss.2, 2016-02, pp. : 418-434

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Abstract