An Empirical Study of Impulse Buying Behavior in Online Bookstores

Publisher： IGI Global_journal

E-ISSN： 2156-1745|3|3|1-17

ISSN： 2156-1753

Source： International Journal of Online Marketing (IJOM), Vol.3, Iss.3, 2013-07, pp. : 1-17

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

An Empirical Study on Factors Influencing Shoppers' Online Buying Behavior: A Study in Dehradun and Haridwar Districts of Uttrakhand, India

By  

International Journal of Online Marketing (IJOM), Vol. 8, Iss. 1, 2018-01 ,pp. : 55-79

IGI Global_journal

Access to resources Recommend Favorite

Comparing Predictive Ability of Classifiers in Forecasting Online Buying Behaviour: An Empirical Study

By  

International Journal of Strategic Decision Sciences (IJSDS), Vol. 6, Iss. 4, 2015-10 ,pp. : 54-71

IGI Global_journal

Access to resources Recommend Favorite

An Empirical Study to Find the Road-map for Understanding Online Buying Practices of Indian Youths

By  

International Journal of Online Marketing (IJOM), Vol. 7, Iss. 1, 2017-01 ,pp. : 1-15

IGI Global_journal

Access to resources Recommend Favorite

A Taiwanese Empirical Study of Online Group Buying from the Perspectives of Organizational Culture and Transformational Leadership

By  

Journal of Electronic Commerce in Organizations (JECO), Vol. 12, Iss. 3, 2014-07 ,pp. : 1-11

IGI Global_journal

Access to resources Recommend Favorite

Online Information Search Behavior of Business School Aspirants: An Empirical Study

By  

International Journal of Asian Business and Information Management (IJABIM), Vol. 8, Iss. 4, 2017-10 ,pp. : 41-55

IGI Global_journal

Access to resources Recommend Favorite