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Evaluating the Persuasive and Memory Effects of Viral Advertising
Publisher: IGI Global_journal
E-ISSN: 2156-1745|3|3|51-61
ISSN: 2156-1753
Source: International Journal of Online Marketing (IJOM), Vol.3, Iss.3, 2013-07, pp. : 51-61
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
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