Evaluating Mobile Application Development Firms: Comparing Views of Advertisers and Advertising Agencies

Publisher： IGI Global_journal

E-ISSN： 1937-9641|6|1|53-66

ISSN： 1937-9633

Source： International Journal of E-Adoption (IJEA), Vol.6, Iss.1, 2014-01, pp. : 53-66

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