Perceived Positioning of ‘Made in China': Perspective of Means-End Theory

Publisher： IGI Global_journal

E-ISSN： 1947-9255|8|3|54-69

ISSN： 1947-9247

Source： International Journal of Customer Relationship Marketing and Management (IJCRMM), Vol.8, Iss.3, 2017-07, pp. : 54-69

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