Single Discount or Multiple Discounts?: Effects of Price Promotion Framing Messages on Online Consumer Purchase Intention

Publisher： IGI Global_journal

E-ISSN： 1548-3916|15|1|1-14

ISSN： 1548-3908

Source： International Journal of Technology and Human Interaction (IJTHI), Vol.15, Iss.1, 2019-01, pp. : 1-14

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The Impact of Online Additional Reviews on Consumer's Purchase Process

By  

International Journal of Information Systems and Social Change (IJISSC), Vol. 6, Iss. 1, 2015-01 ,pp. : 24-40

IGI Global_journal

Access to resources Recommend Favorite

Influence of Website Design on Consumer Emotion and Purchase Intention in Travel Websites

By  

International Journal of Technology and Human Interaction (IJTHI), Vol. 12, Iss. 4, 2016-10 ,pp. : 15-29

IGI Global_journal

Access to resources Recommend Favorite

Modelling Factors Influencing Early Adopters’ Purchase Intention Towards Online Music

By  

International Journal of Technology and Human Interaction (IJTHI), Vol. 7, Iss. 4, 2011-10 ,pp. : 46-61

IGI Global_journal

Access to resources Recommend Favorite

The Effect of Trust on Customers' Online Repurchase Intention in Consumer-to-Consumer Electronic Commerce

By  

Journal of Organizational and End User Computing (JOEUC), Vol. 26, Iss. 3, 2014-07 ,pp. : 65-86

IGI Global_journal

Access to resources Recommend Favorite

How Does a Social Network Site Fan Page Influence Purchase Intention of Online Shoppers: A Qualitative Analysis

By  

International Journal of Social and Organizational Dynamics in IT (IJSODIT), Vol. 3, Iss. 4, 2013-10 ,pp. : 19-42

IGI Global_journal

Access to resources Recommend Favorite