Effects of inertia and satisfaction in female online shoppers on repeat-purchase intention: The moderating roles of word-of-mouth and alternative attraction

Author: Kuo Ying-Feng   Hu Tzu-Li   Yang Shu-Chen  

Publisher: Emerald Group Publishing Ltd

ISSN: 0960-4529

Source: Managing Service Quality, Vol.23, Iss.3, 2013-05, pp. : 168-187

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