Author： Veloutsou Cleopatra Christodoulides George Chernatony Leslie de
Publisher： Emerald Group Publishing Ltd
ISSN： 1061-0421
Source： Journal of Product and Brand Management, Vol.22, Iss.3, 2013-05, pp. : 238-248
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
An Empirical Comparison of Consumer-Based Measures of Brand Equity
By Agarwal M.K.
Marketing Letters, Vol. 7, Iss. 3, 1996-07 ,pp. :
Access to resources
Recommend
