A cross-cultural exploratory content analysis of the perception of luxury from six countries

Author: Godey Bruno   Pederzoli Daniele   Aiello Gaetano   Donvito Raffaele   Wiedmann Klaus-Peter   Hennigs Nadine  

Publisher: Emerald Group Publishing Ltd

ISSN: 1061-0421

Source: Journal of Product and Brand Management, Vol.22, Iss.3, 2013-05, pp. : 229-237

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Abstract