Author: Butler Creon
Publisher: Oxford University Press
ISSN: 1460-2121
Source: Oxford Review of Economic Policy, Vol.28, Iss.3, 2013-09, pp. : 469-492
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Abstract
Related content
Estimating the Half-life of Advertisements
By Naik P.A.
Marketing Letters, Vol. 10, Iss. 4, 1999-11 ,pp. :
Are marketers only half right?
The Marketing Review, Vol. 9, Iss. 1, 2009-03 ,pp. :
Half a Century of Professional Bodies in Sales Promotion
By Legh Faith
European Journal of Marketing, Vol. 20, Iss. 9, 1993-12 ,pp. :