Author： Fairlie Robin
Publisher： Palgrave Macmillan Ltd
ISSN： 1478-0844
Source： Interactive Marketing, Vol.6, Iss.4, 2005-04, pp. : 390-392
Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.
Related content
International Commerce Review, Vol. 7, Iss. 1, 2007-03 ,pp. :
Access to resources
Recommend
European Journal of Marketing, Vol. 39, Iss. 11-12, 2005-11 ,pp. :
By Mielewczyk Dorota Czuba Tomasz
Marketing Intelligence & Planning, Vol. 29, Iss. 1, 2011-02 ,pp. :
By Wetzel Felix
Place Branding, Vol. 2, Iss. 2, 2006-04 ,pp. :