Understanding consumer database marketing

By Schoenbachler Denise D   Gordon Geoffrey L   Foley Dawn   Spellman Linda  

Journal of Consumer Marketing, Vol. 14, Iss. 1, 1997-01 ,pp. : 5-19

Emerald Group Publishing Ltd

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A database for a marketing information system

By Kyle Peter  

European Journal of Marketing, Vol. 5, Iss. 2, 1993-12 ,pp. : 22-29

Emerald Group Publishing Ltd

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Reflections on a life in database marketing

By Stone Merlin  

The Journal of Database Marketing & Customer Strategy Management, Vol. 19, Iss. 4, 2012-12 ,pp. : 214-218

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Database Marketing: Strategy or Tactical Tool?

By Cooke Simon  

Marketing Intelligence & Planning, Vol. 12, Iss. 6, 1994-06 ,pp. : 4-7

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Database marketing: investigating privacy concerns

By Patterson Maurice   O'Malley Lisa   Evans Martin  

Journal of Marketing Communications, Vol. 3, Iss. 3, 1997-09 ,pp. : 151-174

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