Journal of Database Marketing, The,volume 10,issue 4  (07-2003)

Period of time： 2003年4期

Publisher： Palgrave Macmillan Ltd

Founded in： 2000

Total resources： 4

ISSN： 1479-182X

Subject： F7 Trade Economy

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Journal of Database Marketing, The,volume 10,issue 4

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Editorial: Media neutral planning — a new role for marketing databases?

By O'Regan Mark in (2003)

Journal of Database Marketing, The,volume 10,issue 4 , Vol. 10, Iss. 4, 2003-07 , pp. 291-292

Palgrave Macmillan Ltd

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Data and the brand planning process

By Pincott Gordon in (2003)

Journal of Database Marketing, The,volume 10,issue 4 , Vol. 10, Iss. 4, 2003-07 , pp. 295-302

Palgrave Macmillan Ltd

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Demystifying media neutrality

By Mitchell Peter in (2003)

Journal of Database Marketing, The,volume 10,issue 4 , Vol. 10, Iss. 4, 2003-07 , pp. 303-312

Palgrave Macmillan Ltd

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Understanding why marketing does not use the corporate data warehouse for CRM applications

By Payton Fay Cobb in (2003)

Journal of Database Marketing, The,volume 10,issue 4 , Vol. 10, Iss. 4, 2003-07 , pp. 315-326

Palgrave Macmillan Ltd

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Customer data management in practice: An insurance case study

By Pula Edith N in (2003)

Journal of Database Marketing, The,volume 10,issue 4 , Vol. 10, Iss. 4, 2003-07 , pp. 327-341

Palgrave Macmillan Ltd

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Evolutionary computation for database marketing

By Bhattacharyya Siddhartha in (2003)

Journal of Database Marketing, The,volume 10,issue 4 , Vol. 10, Iss. 4, 2003-07 , pp. 343-352

Palgrave Macmillan Ltd

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`Next product to offer' for bank marketers

By Lau Kin-nam in (2003)

Journal of Database Marketing, The,volume 10,issue 4 , Vol. 10, Iss. 4, 2003-07 , pp. 353-368

Palgrave Macmillan Ltd

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Software review: Measuring the overall effectiveness of marketing (Part 2)

By Doyle Shaun in (2003)

Journal of Database Marketing, The,volume 10,issue 4 , Vol. 10, Iss. 4, 2003-07 , pp. 369-378

Palgrave Macmillan Ltd

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Total 8 item(s)