Infusing business and brand strategies into account planning

By Osler Rob  

Marketing Intelligence & Planning, Vol. 21, Iss. 7, 2003-11 ,pp. : 435-439

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Integrated brand communication planning: retail applications

By Barnes Beth E.  

Journal of Marketing Communications, Vol. 7, Iss. 1, 2001-03 ,pp. : 11-17

Routledge Ltd

Access to resources Recommend Favorite

A process model of brand cocreation: brand management and research implications

By Boyle Emily  

Journal of Product and Brand Management, Vol. 16, Iss. 2, 2007-04 ,pp. : 122-131

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Searching for competitive advantage with the brand extension process

By Vukasovic Tina  

Journal of Product and Brand Management, Vol. 21, Iss. 7, 2012-10 ,pp. : 492-498

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

The corporate brand naming process in the net economy

By Kollmann Tobias   Suckow Christina  

Qualitative Market Research: An International Journal, Vol. 10, Iss. 4, 2007-09 ,pp. : 349-361

Emerald Group Publishing Ltd

Access to resources Recommend Favorite