Marketing Innovation — The critical role of packaging (polymers) in building and safeguarding the pharmaceutical brand equity

Author： Huelck Volker Naik Praful R.

Publisher： Palgrave Macmillan Ltd

ISSN： 1479-1897

Source： International Journal of Medical Marketing, Vol.4, Iss.4, 2004-09, pp. : 325-328

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

The critical role of corporate brand equity in B2B marketing: An example and analysis

By Ryan Jason Silvanto Sari

The Marketing Review, Vol. 13, Iss. 1, 2013-01 ,pp. : 38-49

Westburn Publishers Ltd

Access to resources Recommend Favorite

Building brand equity with cause-related marketing: A comparison with sponsorship and sales promotion

By Westberg Kate Pope Nigel

Journal of Marketing Communications, Vol. 20, Iss. 6, 2014-11 ,pp. : 419-437

Routledge Ltd

Access to resources Recommend Favorite

Gray marketing and its impacts on brand equity

By Chen Hsiu-Li

Journal of Product and Brand Management, Vol. 16, Iss. 4, 2007-07 ,pp. : 247-256

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Building and measuring employee-based brand equity

By King Ceridwyn Grace Debra

European Journal of Marketing, Vol. 44, Iss. 7-8, 2010-01 ,pp. : 938-971

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Brand equity and brand vulnerability: The impact of gray marketing/parallel importing on brand equity and values

By Eagle Lynne Kitchen Philip J. Rose Lawrence Moyle Brendan

European Journal of Marketing, Vol. 37, Iss. 10, 2003-11 ,pp. : 1332-1349

Emerald Group Publishing Ltd

Access to resources Recommend Favorite