The critical role of corporate brand equity in B2B marketing: An example and analysis

Author: Ryan Jason   Silvanto Sari  

Publisher: Westburn Publishers Ltd

E-ISSN: 1472-1384|13|1|38-49

ISSN: 1469-347X

Source: The Marketing Review, Vol.13, Iss.1, 2013-01, pp. : 38-49

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