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Taylor & Francis Ltd

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Direct-to-Consumer Advertising: Its Effects on Stakeholders

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Journal of Allied Health, Vol. 37, Iss. 2, 2008-01 ,pp. : 116-120

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Media Creditability and Informativeness of Direct-to-Consumer Presciption Drug Advertising

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Health Marketing Quarterly, Vol. 21, Iss. 3, 2004-10 ,pp. : 27-61

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The Impact of Direct-to-Consumer Advertised Drugs on Drug Sales in the US and New Zealand

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Direct-to-Consumer Advertising and its Utility in Health Care Decision Making: A Consumer Perspective

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