Customer experiences with brands: Literature review and research directions

Author： Rageh Ismail Ahmed   TC Melewar   Lim Lynn   Woodside Arch  

Publisher： Westburn Publishers Ltd

ISSN： 1469-347X

Source： The Marketing Review, Vol.11, Iss.3, 2011-09, pp. : 205-225

Disclaimer: Any content in publications that violate the sovereignty, the constitution or regulations of the PRC is not accepted or approved by CNPIEC.

Previous Menu Next

Abstract

Related content

Untangling 'familiness': A literature review and directions for future research

By Weismeier-Sammer Daniela   Frank Hermann   von Schlippe Arist  

The International Journal of Entrepreneurship and Innovation, Vol. 14, Iss. 3, 2013-08 ,pp. : 165-177

IP Publishing Ltd

Access to resources Recommend Favorite

The state of internet marketing research: A review of the literature and future research directions

By Schibrowsky John A.   Peltier James W.   Nill Alexander  

European Journal of Marketing, Vol. 41, Iss. 7-8, 2007-07 ,pp. : 722-733

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

New directions for customer-to-customer interaction research

By Nicholls Richard  

Journal of Services Marketing, Vol. 24, Iss. 1, 2010-01 ,pp. : 87-97

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Customer relationship management research (1992-2002): An academic literature review and classification

By Ngai E.W.T.  

Marketing Intelligence & Planning, Vol. 23, Iss. 6, 2005-10 ,pp. : 582-605

Emerald Group Publishing Ltd

Access to resources Recommend Favorite

Memorable customer experiences: A research anthology

By  

Journal of Marketing Management, Vol. 29, Iss. 11-12, 2013-08 ,pp. : 1430-1432

Routledge Ltd

Access to resources Recommend Favorite