"Tell me Lies, Tell me Sweet Little Lies": Dealing with Socially Desirable Responses in Market Research

Author： Clive Nancarrow   Ian Brace   Len Tiu Wright  

Publisher： Westburn Publishers Ltd

ISSN： 1469-347X

Source： The Marketing Review, Vol.2, Iss.1, 2001-03, pp. : 55-69

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