Using Customer Perceptions of the Competition to Improve the Prediction of Loyalty: A look at the U.S. and India

Author： Shapiro Terri   Shahani-Denning Comila  

Publisher： Westburn Publishers Ltd

ISSN： 1475-3928

Source： Journal of Customer Behaviour, Vol.4, Iss.2, 2005-07, pp. : 157-179

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