Corporate blogs as tools for consumer segmentation-using cluster analysis for consumer profiling

Author: Ahuja Vandana   Medury Yajulu  

Publisher: Palgrave Macmillan Ltd

ISSN: 1479-1862

Source: Journal of Targeting, Measurement and Analysis for Marketing, Vol.19, Iss.3-4, 2011-09, pp. : 173-182

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Abstract